When it comes to setting budgets for getting the brand name out there, we often turn to Marketing and Advertising. I say those are all good approaches, but something is definitely missing – and it’s PR.
Public Relations is often-times overlooked in the grand scheme of things, but its very importance lies in its definition. PR is about managing a brand’s image and reputation, looking at all aspects of the company from the inside out. We handle everything from internal newsletters to crisis communications.
A great PR campaign will add value to your company by attracting free publicity, but we do more than just stunts to get your brand name out there. We work on building great relationships with the media so that we can provide them with the information they need to write great stories – hopefully about your brand.