Team Traditional or Team Online?

Advertising Vs. PR, Media, Public Relations, Social Media No Responses »

May 142012

When it comes to the world we live in, I’m caught between two: the ‘real world’ and the ‘virtual world’.

For the past year I have been working so many different angles on so many different accounts in so many different industries and, while my previous articles we more concentrated on the digital world and how establishing a strong solid presence online works to your benefit, it’s time to address traditional media. Yes, offline is still important. Jumping into online full on, and leaving traditional behind, is a mistake you can’t afford to do.

Of course, I’m of the online camp. It’s cheaper and more measurable, but I still think you need the two to tango.
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Good Pitch/Bad Pitch to Journalists

Do's and Don'ts, How to, Media, Press Releases, Product Launches, Public Relations No Responses »

Feb 062012

Why didn’t they pick up my story?

If you’re in PR, you think you hate journalists but it’s not them it’s you. Imagine how they feel every time they open their Inbox to a swarm of emails, some straight to the point and some just a big hot mess? Instead of secretly wishing they would die, why not make their lives easier (and in turn, maybe they’ll make life a lot easier for you)? Continue reading »

What is Digital Media? Come to the Dubai Digital Media Forum 2012, and find out.

How to, Media, Media Training, Public Relations No Responses »

Jan 232012

They say digital media is exploding in the region. But at the brink of this revolution: do we really know what it means and how to use it?

With new information coming out every day, at a pace so quick that even an hour can change everything, are you getting the right information to make sure you stay relevant and on top of you game?
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Innocent Mistake or PR Stunt?

Crisis Communications, Media, Public Relations No Responses »

Jan 232012

We in PR need to be careful. We are the keepers of our clients’ confidential information. One little mistake can cause problems for them, which in turn means problems for us.

Case in point. Harry Potter had a little secret. Who was entrusted with keeping it? Their PR. But a PR executive accidentally sent a confidential memo containing details about the super secretive launch of Pottermore (a website that serves as a permanent online home for the wizarding world of Harry Potter) to nearly a dozen members of the press.
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Free Media List?

How to, Media, Public Relations No Responses »

Dec 272011

I’m sure that when you were younger, your idea of a free treat was a box of candy or maybe even a new toy. Well in the grownup PR world it’s a bit different. Our concept of a free treat is basically anything that can push our job in the right direction without having to pay for it.

Most agencies have a system where in a simple click you can get the contact details of a journalist, but at the end of the day you still have to double check your work – people aren’t going to be in their position or job for the rest of their lives! That’s where creating your own media lists comes in handy – and making sure it’s constantly updated. It’s not only more accurate, it’s free!
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Making your Event Eventful

How to, Media, Product Launches, Public Relations No Responses »

Dec 212011

Although a discipline on its own with its specialized agencies, Event Management often becomes the responsibility of Public Relations firms.

Small or large in scale, to insure the success of any event – and to guarantee smooth roll out of activities – a huge amount of effort must go into the preparation phase. There are many resources you can consult for tips on managing events and things you should consider before, during and after your events, but one of the best and most useful guides that I have come across is by The Leonardo Programme.
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Are we losing the personal touch?

How to, Media, Public Relations, Social Media 1 Response »

Dec 152011

With the ‘social media revolution’ in full force over the last decade, it’s no surprise that public relations professionals are now turning to their Twitter and Facebook accounts to help get their clients featured in top publications. But does this mean that the public relations industry is losing its human touch? After all, this was an element that used to be at its very core.

A recent article, written by Russell Working, argues that while these social media platforms may not be the ideal way to pitch a story, it could be a handy tool when it comes to building relationships with the media.
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Louboutin’in Your Brand

Do's and Don'ts, How to, Marketing, Media, Product Launches No Responses »

Dec 052011

Christian Louboutin has built a brand that is synonymous with beauty, design and luxury. The expensive shoes, with their distinctive red soles, have become so famous – to the extent that when YSL designed a red soled shoe earlier this year, it fell under litigation. But what really is the secret behind the larger than life success of the Louboutin red-lacquered soles? The answer is distinctiveness. Christian Louboutin shoes stand out with their bright red Pantone 187C soles, and because once we’ve see them, we know you’ve paid a fortune for your footwear.
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Is this how you report the news, or isn’t it?

Do's and Don'ts, Media, Public Relations No Responses »

Nov 292011

Is it me or is every country in the world going through the same thing at the very same time? First it was the financial crisis, then who had the best fireworks and now mass protests seem to be the order of the day. Without getting too into the nitty gritty of it all, could it be the way we report?

Is it just a coincidence or are we going back to being primates, imitating what we see? Maybe the answer lies in this very interesting explanation by Charlie Brooker, and his special dose of humour.

When the media get it wrong

Media No Responses »

Nov 222011

After every press release or interview, you always run the risk of the journalist either misreporting a fact, or portraying your client in a negative light. Sometimes, these things are out of our control – all we can do is send out the correct information and hope for the best. What we do have some sway over, however, is the right way to deal with the situation.

It may be our instinct to immediately cut the reporter off and restrict them from speaking to the client again. However, as Brad Phillips explains in his article ‘7 Things to Do When the Media Gets it Wrong’, this is quite possibly the worst approach you can take as a PR consultant, purely because the consequences can be more detrimental than beneficial to your client and their business in the long run – after all, silence can be interpreted in a number of negative ways. More often than not, the best remedy is to actually reach out to the journalist to see if there’s any way to resolve the issue and if that doesn’t work – Phillips advises that you go straight to your audience by utilising social media platforms! Continue reading »

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See & Be PR

Good Pitch/Bad Pitch to Journalists

Innocent Mistake or PR Stunt?

Free Media List?

Making your Event Eventful

Louboutin’in Your Brand

Is this how you report the news, or isn’t it?

When the media get it wrong

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