I’ve asked my 5-year old nephew, why he loves 3-D movies so much?
He looked at me with those wondering eyes exclaiming, “What kind of question is that?”
Then he replied, “Well because I am there!”
3D movies put us right in the action, which makes the experience even more thrilling. We find ourselves consumed with an alternate universe – there is no escape.
When it comes to PR campaigns, we have to be ahead of the game, so 4D PR comes into play.
Continue reading »
What’s the main reason for writing your press release? To get it out there, right? Well, where do most people go to find information? If you guessed Google, you’re probably right. That’s why it’s important to make sure you make your press release as visible as possible on there.
How do you do that? Adam Sherk shares with us some guidelines to optimize your press release’s visibility:
Christian Louboutin has built a brand that is synonymous with beauty, design and luxury. The expensive shoes, with their distinctive red soles, have become so famous – to the extent that when YSL designed a red soled shoe earlier this year, it fell under litigation. But what really is the secret behind the larger than life success of the Louboutin red-lacquered soles? The answer is distinctiveness. Christian Louboutin shoes stand out with their bright red Pantone 187C soles, and because once we’ve see them, we know you’ve paid a fortune for your footwear.
Continue reading »
Facebook has done the impossible, they’ve mastered telepathy. They go into each and every one of your heads and then let you know what your ‘Top Stories’ are. How do they do that? Ever heard of EdgeRank? Probably not, that’s why I’m your geek to the rescue.In this article, I will explain what EdgeRank means and why the content of your ‘Top Stories’ are considered to be listed in that category.
The EdgeRank algorithm has been unveiled and is being used by marketers and advertising companies all around the world. Here is the proper explanation for Facebook’s EdgeRank:
Affinity – The affinity means the relationship between you and the profile/brand you interact with. For example, let’s say you check Coca-Cola’s Facebook fan page on a daily basis. If you log into Facebook and view your ‘Top Stories’, you will be more likely to see content from Coca-Cola due to the number of clicks and how many times you view their page. Note that Affinity is a one-way street (and not vice versa) Meaning, even an army of Acme Toilet Cleaner Facebook marketers cannot command more attention on the platform simply by clicking incessantly on fans’ items in order to gain more exposure. Continue reading »
Those in charge of Marketing are starting to feel overwhelmed by the growing volume of consumer data on social media channels, but they had better jump on the band wagon according to a study by IBM.
An underwhelming 26% of CMOs track blogs and just 40% track online communication, which means they are seriously lagging when it comes to the way information is shared today. Just using traditional marketing techniques will not cut it today because:
“We have entered the age of the smarter consumer,” IBM marketing executive Marcel Holsheimer told journalists at a briefing in London. Continue reading »
Let me tell you a story. It’s about a little company with big dreams (doesn’t it always start that way?) And no, this is not another Cinderella story; there are no magic mice and no carriages that turn into pumpkins at midnight. This is a tale of how one little fish made it big in a pool of sharks, and got there without the help of a fairy godmother.
How did they do it? Let’s jump to the beginning, where all start-ups find themselves. River Pools and Spas started out like any other company who had to ask themselves a very important question, ‘How do I go about generating leads?’ I’m sure some of you could guess where that took them. They found themselves turning towards traditional marketing techniques – like many other companies who begin shelling out big bucks for trade shows, seminars, pay-per-click online campaigns, email blasts, cold calling and advertising. That’s called outbound marketing, which is pushing your message out really, really, really far in hopes of grabbing the attention of a diamond in the rough.
The problem is that this is getting less and less effective, and increasingly expensive, because your ‘average human is bombarded with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out’. Continue reading »
