See & Be PR

As her name suggests, Reem Heather Dabbas has had her dose of cultural engagement: growing up in the United States, completing high school in Syria, attending university in Lebanon, and finally reaping the benefits of her experience to build a life here in the UAE.

Reem’s passion for the written word was evident early on her career, with over a decade of experience in Marketing and Communications, finally coming back full circle to her current role. As English Content Manager for Cicero & Bernay she is responsible for writing new content - a role that requires a wide degree of creativity and latitude, as well as ensuring all English content produced by the agency for a prominent panel of clients is nothing less than perfection.

While studying in Lebanon, Reem kick-started her career as a Senior Account Executive for Network Operations and Consultancy Center (NOCC) in 2003, managing the online portal thedaleel.com and planning online campaigns for Internet Regie. Reem then moved on to INFO Bank in 2005, an information database, where she managed a sales team and supervised advertising campaigns for key accounts. After relocating to Dubai in 2008, Reem joined a local landscaping company, TerraVerde, and was charged with Marketing & Communications. She was responsible for developing the brand and increasing market share by creating profiles, brochures, editorials, and marketing presentations. This propelled her further into copywriting as she utilised her talents while working extensively with various media to drive the company name forward.

Reem holds a Bachelor’s Degree in Psychology from the American University of Beirut, Lebanon, which reflects her thirst for understanding the dynamics of human interaction as it effects communication. As a recent entrant into the “Mommy Club”, she values spending free time with her family; cherishing the lessons gained when we pay attention to the eccentricities of our youth.