Team Traditional or Team Online?

George Durzi

George has made it his business to understand the dynamics of the globally expanding social network by harnessing a passion for quality assurance and online strategy. As Manager of Online Services and Strategy for C&B, he is responsible for establishing and monitoring social networks for the company while building an integrated web of social connections that C&B clients can benefit from. This means penetrating the media and potential consumers through a new generation of PR,which focuses on drawing upon users’ power for controlling the news they receive and share. Preparing for his current role with C&B, George was a Quality Assurance Analyst with Aspire Services, where he assisted international customers with queries, testing applications and ensuring quality in all of their requirements. When asked why social media and online strategy, the answer is a constant desire to think ‘outside the box’ and come up with new strategies and ideas to help improve the company’s image and professionalism. “Engaging with other people online and staying on top of the latest technology and social media tools is the thing what really moves me.” ‘Social Media is exploding.’ A phrase most of us are aware of, and many of us use, but few fully comprehend the implications.

Team Traditional or Team Online?

Advertising Vs. PR, Media, Public Relations, Social Media No Responses »

May 142012

When it comes to the world we live in, I’m caught between two: the ‘real world’ and the ‘virtual world’.

For the past year I have been working so many different angles on so many different accounts in so many different industries and, while my previous articles we more concentrated on the digital world and how establishing a strong solid presence online works to your benefit, it’s time to address traditional media. Yes, offline is still important. Jumping into online full on, and leaving traditional behind, is a mistake you can’t afford to do.

Of course, I’m of the online camp. It’s cheaper and more measurable, but I still think you need the two to tango.
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In-house VS Outsourcing Social Media Services

How to, Public Relations, Social Media No Responses »

Apr 092012

The question of whether to outsource a social media company or manage it in-house has been going around for some time now. Some start-up companies’ concerns are budgets and some don’t even know what social media is all about. I personally believe that in-house social media management is more effective, but this does not mean outsourcing is a bad idea. It all depends on where the brand stands. The points below will help you decide whether you should be outsourcing social media or not.
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What is a social media strategy?

Public Relations, Social Media No Responses »

Mar 182012

Aren’t we all interested in hot topics? Social media is definitely a hot topic in marketing these days. Managers across all businesses are asking whether or not they need to participate – and if so, where and how.

How does it work?

Developing a social media strategy is to define your social engagement goals and success metrics, and then identify the major social media platforms to achieve objectives. Engaging with people via social media is never a single and direct path. In my experience, while the destination may be quite clear, the path with which audiences reach it will remain flexible until a critical mass of users is displaying crowd behaviours.
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Think you’re a Social Media Expert? Did you know this?

Public Relations, Social Media 2 Responses »

Feb 152012

You know what’s so funny to me? I can be engaged in a conversation with somebody who has no interest, whatsoever, in social media, and then the next time I run into them they’re setting up social media plans. The great thing about social media is that it really is self-taught, and unlike medicine or engineering, you can become a pro – or a ‘geek’ – in a matter of ‘literally’ only a few days.

They think they know everything, they’re now the ‘experts’, but let me ask you something…did you know this?
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The etiquette of Twitter

Do's and Don'ts, How to, Public Relations, Social Media No Responses »

Jan 092012

“I follow you, you follow me and if you don’t follow me then I won’t follow you.” Nowadays, it’s not just about who is a fan of who; it’s about following the right account that satisfies your needs when it comes to valuable information. But there are some forms of etiquette that every Tweep (Twitter User) should be considering.

Being Thankful
You wake up to find that someone has re-Tweeted your Tweet. Did you thank them for sharing, or just relish in the spotlight alone? Spotlight alone…bad move. Continue reading »

How to control your Facebook privacy

Do's and Don'ts, How to, Public Relations, Social Media No Responses »

Dec 142011

When people know you’re a social media god, the questions never stop. Friends and family constantly bug me with them, and one of the more popular ones is, ‘How do I protect myself on Facebook?’ The answer is quite simple; you don’t need to be a social media geek, you just need to have basic knowledge of the privacy settings on your profile. What may look high-tech and advanced for a lot of people becomes a piece of cake the minute you understand what those functions do.

While registering is obviously safe (that’s why 800 million users and counting are there), there’s a lot of stories about people getting hacked – not because Facebook isn’t safe, but because people don’t know how to use the tools. A harder question to answer is, ‘Am I protected on Facebook?’ Being ‘protected’ means limiting and controlling what certain people can see about your profile page. Here are some steps you need to take a look at if you want the answer to be, ‘Yes.’ to that very question.
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800 Flower UAE sure knows what social media is all about

Social Media No Responses »

Nov 162011

I love it when somebody gets it right and it’s so refreshing to find a brand that really knows what social media is all about. Social media is not just about driving more traffic and increasing sales, it’s also about creating a “Character” online. I previously wrote about how to develop your personality online and 800 Flower is one of those brands that have. They’re warm and bubbly, yet elegant a chic and they aren’t afraid of being unique.They know who they are, their fans know who they are and they continue to succeed in developing this relationship. The boutique flower shop in Dubai – that really brings back passion to the art of floral arrangement – allows you to order online and uses bouquets to make any day an occasion.

If you go to 800 Flower’s Facebook fan page, you will notice that they have been engaging pretty well with their customers; making them feel at home and always entertained though interaction, monthly competitions and free giveaways – Tuesday’s Trivia Questions give fans a chance to win a free bouquet, delivered to their very doorstep, just for answering the questions right. Continue reading »

What personality is your brand?

Social Media No Responses »

Oct 312011

I am sure that I can confidentially say that most of you have been engaged in an online conversation whether it was over msn, yahoo chat, Facebook or even through mobile messaging like Blackberry. I can also confidently assume that most of you have completely misunderstood the meaning of a message at least one or two times in your life.

That’s because ‘what’ can mean so many things. It could mean, ‘what?’ as in ‘what was that you were saying?’ or ‘what is it that you want me to do?’ It could also come with a huffy puffy meaning, as in ‘what do you want from me now?’ It could also be taken as, ‘WHAT?!?!’ as in ‘I can’t believe it!’

With all those ‘what’s’ your online personality could easily come off confused. You could take direction from discussions about brand personalities. There are lots of personalities you can refer to depending on how you want your brand to be perceived online. Would you be like ‘Masculine’ like Marlboro? Or ‘Feminine’ like Virginia Slims? How about rebellious, sensual and cool like Levi’s? Maybe your message could seduce with a deep voiced like AXE?
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George has made it his business to understand the dynamics of the globally expanding social network by harnessing a passion for quality assurance and online strategy.

As Manager of Online Services and Strategy for C&B, he is responsible for establishing and monitoring social networks for the company while building an integrated web of social connections that C&B clients can benefit from. This means penetrating the media and potential consumers through a new generation of PR,which focuses on drawing upon users’ power for controlling the news they receive and share.

Preparing for his current role with C&B, George was a Quality Assurance Analyst with Aspire Services, where he assisted international customers with queries, testing applications and ensuring quality in all of their requirements.

When asked why social media and online strategy, the answer is a constant desire to think ‘outside the box’ and come up with new strategies and ideas to help improve the company’s image and professionalism. “Engaging with other people online and staying on top of the latest technology and social media tools is the thing what really moves me.”

‘Social Media is exploding.’ A phrase most of us are aware of, and many of us use, but few fully comprehend the implications.

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George Durzi

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