For those of us in the PR industry, it is very important to maintain and enhance our relationships with current clients. Developing these connections make our tasks more satisfying and effective, because clients want to know that they matter and are more willing to cooperate if they feel as if they do.
Making sure these relationships work is what keeps us in business, and here are some topics to look at when improving your interactions with clients.
Always be transparent and honest
As the professional consultant, you have to say ‘no’ if the client is asking for things that are not in his best interest or that are beyond your capabilities. In this situation, it is important to explain the reasons for not accepting the project and to suggest alternatives. But beyond the no’s, also be willing to say yes. When something comes up that is beyond your comfort zone, be open to taking the extra strides to make it work – if it could mean something big for your client. The more work you are able to secure for your client, the more valuable you will become.